For Connecticut Huskies coach Dan Hurley, his lucky underwear paid off (literally) as he led his team to the 2023 national championship.
After the win over San Diego State, underwear company MeUndies announced that it was donating $50,000 to the Husky Ticket Project, an alumni-run organization that sends underprivileged youth to Huskies games.
‘When we learned that Coach Hurley’s lucky pair is his MeUndies, and how superstitious he was, we were inspired to find a fun way to support him, the team, and larger community,’ MeUndies CEO Jonathan Shokrian said in a statement. ‘MeUndies makes the world’s most comfortable underwear and we’re happy to bring the Coach a much needed confidence boost when it matters most.’
During the Huskies’ tournament run, Hurley wore the same outfit twice in a row after beating Iona in the first round and then taking care of Saint Mary’s in the second. This included his red boxers with dragons on them from underwear company MeUndies, which he wore the entire tournament, his wife, Andrea Hurley, told the New York Post. The coach traveled with a portable washing machine to make sure his lucky boxers were ready for every game, Hurley said.
Upon hearing of Hurley’s superstition, MeUndies announced on Friday that the company would make a donation of $25,000 to the Husky Ticket Project, the charity of Hurley’s choice, for reaching the Final Four and add in another $25,000 if UConn won the whole thing, which he did.